Growth of hair on the legs are natural but are considered social taboo for women. As such, many women have a strong desire to have hair free legs. Leg waxing is more effective than shaving as it allows a hair free leg for a longer period of time. Leg waxing pulls out the hair from its roots, allowing fine hair to re-grow instead of thick black ones as with shaving.
Underarm waxing has gain popularity in recent years. Although it is slower than shaving, it is more effective and gives a better result. It also makes the skin smoother and softer as it exfoliates the top layer of dead skin cells away. A hair free underarm is also much more hygienic.
Cheek waxing is normally done by men who are prone to having thick moustache. Cheek waxing eliminates the need for men to constantly shave their moustache.
Women opt for bikini waxing to allow them to wear a bikini without showing their bikini line. It will also allow them to be able to wear more revealing lingerie. A hair free bikini area is also much more hygienic and easier to maintain.